In the US and Japan, major markets for the gaming consoles, the Nintendo Wii is beating the Playstation 3 by large margins. So it must be some consolation for Sony that in the market at the bottom of the world, that is, the Australian market, Playstation 3 is the largest selling gaming console, outselling the Xbox and Nintendo Wii.
According to Ephraim, the Playstation 3 has sold 50,000 units since its launch March 23, 2007. The Wii, which launched December 7, 2006 has accumulated 100,000 consoles sold.
This is good news, even though the number of actual consoles sold is not that much. May make sense for Sony to keep on investigating as to what worked in the Australian market (maybe a specific campaign or something like that) and see how they can use such inputs to get out of their losing position in the US and Japanese market.