Google is already a leader in the Internet Search market, is competing with Microsoft in the desktop search, and now has made an entry in the mobile search market. It has announced a tie-up with Sprint Nextel Corp that will add the Google search and mapping services to Sprint's high-speed wireless network. This is a good deal for Sprint in the sense that Google is a world-leader in the area of search and has an excellent brand name.
Sprint's plan is to create a high speed WiMax network that will be 5 times faster than today's networks, and will cover a city wide area. It can be used by devices other than mobile phones, given that it is actually a wireless network accessible by all devices that support this kind of connection. Once this network is rolled out, it is a service that Sprint will charge for, and Google will be available on the home page of this network.
The agreement gives Reston, Va.-based Sprint the prestige of working with the most popular search engine, along with a source of revenue, West said. For Google, the deal brings a way to extend its search engine into the mobile-device market.
West said Google will pay Sprint as part of the agreement, declining to be specific. Sprint and Craig McCaw's Clearwire Corp. said last week they would use a technology called WiMax to build a wireless network that's more than five times faster than today's standard.
This deal is a big deal for Google. Given the speed with which the mobile platform is proliferating and the increased tendency to build devices that allow for internet access, it is important for Google to be available on this platform. In addition, given that there is a class of devices that use Microsoft's Mobile platform, one can be sure that Google will not be the default search on those devices, so Google needs to network with all other providers and platforms.