Google upgrades its search engine

What do you get when you search in google for something ? You get a page of search results in text format, although when searching for an image, you can do an image search that shows you resulting images matching your search pattern. However, would it really not be good if you could get a composite search result, for example, when searching for a public figure, you get text searches, images and videos (from Youtube), all in the same search ? Well, this is going to be the next reality of Google search. In a presentation to press and analysts, Google presented a revamped search that integrates news, pictures, videos along with the regular text search. One side benefit of this is that advertisements on the search page could be made better looking and richer. Refer this article from MSNBC:

Google announced a significant upgrade to its core search engine on Wednesday, promising a richer multi-media experience for users and pointing the way to increased business with advertisers, the source of 99 per cent of its revenues.
Other examples included a search for Steve Jobs, the co-founder and chief executive officer of Apple, that produced pictures, video and news from Google Images, Video and News along with the regular text links.
"The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialised or vertical search will see new opportunities," said Mr Sullivan in a blog note.

This entire news has been touted as something incredible and that will make the searches more user-friendly in terms of results. However, and this is a point that all of them may be missing; people were attracted to Google in the beginning because of the simplicity of its search results, and the fact that Google has never let any kind of clutter come in the way.
In fact, as per a number of interviews, the founders of Google rejected the concept of showing ads other than plain text because that would detract from the users search results. If they now give up that concept (and maybe buckle down to advertise needs), and if they screw up their implementation by making it very heavy or confusing, they will turn away a number of their users.