Thursday, October 9, 2008

Another iPhone attacker: BlackBerry Storm from RIM

Ever since Apple came out with the iPhone, and made it a tremendously hot selling gadget, most of the other providers of smartphones have been jealous of the success of the iPhone, and have been casting around for a successful product that could appeal to people. At the same time, it has been difficult going for them, there have been a number of phones that have been launched that have been advertised unofficially as iPhone-killers, but none of them have managed to stand upto the marketing might of the iPhone.
Here comes another of these devices. At some point, RIM realized that its safe world of selling gadgets to office workers was under threat; the iPhone has started acquiring acceptance among office IT administrators over the world; this is threatening the sale of devices of RIM:


Research In Motion is taking on Apple's iPhone 3G head on with the introduction of the touch-screen BlackBerry Storm. The much-awaited smartphone sports many of the features of Apple's handsets, and even outshines it in certain categories. The touch-screen smartphone may give Verizon Wireless a legitimate rival to the iPhone 3G, and it may help stem the loss of subscribers to AT&T.
The Storm has 3.25-inch touch screen that has a 360 by 480 resolution. Like the iPhone, the Storm has support for multi-touch interface, but RIM's device will have haptic feedback for its virtual keyboard, and it will be capable of cut and paste. The keyboard will have RIM's SureType layout in portrait mode, and it will be a full QWERTY layout in landscape orientation.


It will be a tough call. Getting consumers to switch from the ultra cool iPhone to the dull RIM Blackberry phones (most Blackberries have the reputation of being thick, wide and very boring). It does have several advantages over the iPhone, but will not likely appeal to normal consumers. That is a big killer, with trying to compete on the office platform / business user only. Does not give it the volume to compete with a phone that is spread over the entire consumer buying span.

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