Wednesday, August 15, 2007

iPhone resulting in more trees being felled ?

Sounds a bit strange, does it now. After all, the iPhone is a device like any other (well, maybe somewhat more advanced than other such devices), so what does it specifically have to do with more trees being cut? In fact, if you send more email and messages from the iPhone, it is less likely that you will use less paper, and hence save trees.
However, if you balance that with a telecom company that is bound in hide-bound policies unwilling to be changed, then you will realize as to what the association with AT & T is costing Apple. Well, a long preamble, the actual story is that now that customers have started receiving their bill for usage of the iPhone, the bill displays every login, every message and every call. So if you are a frequent user of the iPhone, you will get a bill that is very big in terms of number of pages:


Unlike most cell phone bills, the statement for the iPhone, which was released at the end of June to unparalleled frenzy from gadget geeks across the country, itemizes every data item -- including every text message, every Internet log in and every e-mail.
"AT&T should get a new tagline -- use AT&T, kill a tree," he said. But to Enderle, the biggest incentive for AT&T to change its itemized billing is financial. "You would hope that a manager at AT&T is looking into this. It's a huge waste of money for them. It's not like this cost of paper is passed through the user. This is straight cost to AT&T," he said. "Not only is this costing more money, but it's pissing off users."


And this is bang on the point. At a point when corporates are trying to become more responsible in terms of their environmental costs and responsibilities, such a billing policy that actually consumes this much paper, even more so because most people are not going to go through the bill in detail, is clearly irresponsible. It is also a very bad business decision by AT & T if they continue, since the cost of paper, printing and postage directly hits their profits and affects their shareholders. Users who are environmentally sensitive will certainly not appreciate this particular policy.

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