Saturday, September 22, 2007

iPhone in Europe

After much hand-wringing and puzzlement over the US only release of the iPhone, Apple is slowly releasing the iPhone in European markets, although, not as attractive to users as it was for the US market. The plan is to release in the UK sometime in October 2007, and then go onto Germany on November 9, 2007. Although one can expects some amount of anticipation, there will not be the same buzz about the release as there was in the US market near its release. Many reasons for this lack of a buzz:
1. The industry to release a patched version of the iPhone that is not carrier restricted is in full swing, so a number of users would already have the iPhone in use with European networks.
2. Europe is far ahead of the US in terms of speed of telecom networks, with 3G being common, and the iPhone currently only supports EDGE which is a lot slower. For people already using 3G or planning to buy a phone to use 3G and get the high speed, the iPhone is a non-starter unless it gets a 3G version
3. Pricing is a major issue. The phone in the US sells for $399, and will sell for a converted value of around $540 in Europe which is a significant premium. Not sure how many people will buy the device at these prices.
4. Apple in the US has gone with a 2-year contract with AT&T for the service plan, but a long service plan is not par for the course in European countries. For customers used to paying on a regular basis and not getting locked into a contract, especially when the contract does not lead to a cheaper device, the iPhone will not seem so attractive.
will all these factors, one will just have to wait and see whether the buzz factor of the iPhone as a must have device is enough to overcome all these.

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