The porn industry and the Blu-Ray and HD DVD format wars

The last time there was a major battle for the next generation of video formats, Sony was on the losing side, and the porn industry had a major role in deciding the winner. Sony, being unwilling to have any association with the porn industry, made it difficult for the porn industry to employ the Betamax format, and this played an important role in the loss of the Betamax against VHS.
And now there is a new format war, with Sony on one side with its Blu-Ray and Toshiba with its HD DVD format. However, this time, the porn industry is not that much of a factor. There are many other players, such as the major studios, players such as Microsoft (with its gaming console having a video drive), and so on. And there are pros and cons for each. Blu-Ray is seen to be more expensive, and more complex to use, but then Warner Bros last week decided to move over to Blu-Ray giving it a major shot in the arm.

The adult film industry is still taking a wait-and-see approach to the Blu-ray /HD DVD wars. But while Blu-ray's perceived costs have pushed some companies into the arms of the HD DVD camp, Warner Bros.' decision last week to exclusively support Blu-ray has some thinking that the end of HD DVD is nigh.
The Blu-ray camp, led by Sony, has been fighting Toshiba and its HD DVD format for years in a battle reminiscent of the VHS versus Betamax battle. In that fight, Betamax maker Sony's refusal to work with the porn industry helped usher in a VHS victory when the adult industry capitalized on the burgeoning popularity of VCRs and video rentals.

Right now most industry players are straddling the fence, keeping both options open. The porn industry has been playing both formats, and has not really taken a firm stand. A good probability is that they will watch the way things trend and then take a decision.

Microsoft drops price of HD DVD add-on for Xbox 360

The battle for the next generation of DVD players is getting hotter, although it is a long way from decided right now. Sony's Blu-Ray seems to be ahead in the race with the HD DVD, with increasing adoption by the retailers and media industry. However, these are such early days that things can change a lot in the next few months, eventually leading to a decision on the winner. The ones who lose out are the early customers, who end up choosing Blu-Ray or HD DVD players and discs, and then it turns out that the format they choose is the loser and not supported later, or that they buy a player and do not get movies for the player later.
Microsoft is doing its bit in the fight against Blu-Ray and for the HD DVD player, by reducing the price of the HD DVD add-on to the Xbox360 by $20 to $179. In addition, Toshiba extended the offer of 5 free HD DVD movies to people buying this add-on:

"With the price reduction to $179, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition," said Jeff Bell, corporate vice president of the global marketing, interactive entertainment business, entertainment and devices division at Microsoft.
This price drop and movie giveaway may entice some buyers who already own an Xbox 360, but Sony and Blu-ray's recent victories in retail and rental outlets may prove to be a more powerful weapon. $179 HD DVD players won't be too attractive if consumers can't easily find HD DVD content in their favorite stores. Conversely, if Microsoft's price drop results in sales of large numbers of HD DVD players, retailers may change their tune.

Still a long way to go, and the fight to attract people to these respective platforms will keep on happening for some time more. It would seem like that Blu-Ray is currently leading the fight, and Sony will keep on pushing for more alliances and adoption.