Advertising on web overtakes newspaper ad spend

Another milestone in the all-conquering march of the internet. The BBC reported that, for 2006, for the first time ever, spending in the UK on internet advertising increased rapidly, overtaking newspaper ad spending that grew much more slowly.
As per a report by the Internet Advertising Bureau and Price Waterhouse Coopers, online ad spending jumped 41.2% to pounds 2.01 billion while spending on newspapers grew just 0.7% to pounds 1.9 billion, itself conveying a strong message about the future. Internet advertising is still below TV advertising which is at pounds 3.9 billion, but the fact that TV advertising fell 4.7% essentially depicts that internet advertising is on a string growth mode, and this growth is coming at the expense of the other traditional mediums.
The most advertising is on recruitment followed by finance and technology, which are areas where the most advanced set of users will typically be. But as internet and broadband proliferates, and more and more people get computer savvy, and more important, spend more time on the internet and mobile devices, advertising on these media will keep on growing at a pretty fast rate.