The unlikely current winner of the gaming industry: The Wii

Here's an example of what a major shift in terms of doing something customer-friendly can do for you. For the last couple of years, all the talk about fighting in the gaming industry has been about which one will be the winner: The Sony PS3 or the Microsoft Xbox 360 ? There was an incredible amount of analysis of which is the more technologically equipped, can run graphics faster, primarily the whole discussion was based on which is the faster machine. Nintendo was the has-been, trundling along with its small unit sales, but a leader of the past.
And then people saw the Wii ! This is the device that caused an immense amount of talk about how this was a revolution in gaming, adding an additional level of inter-activity in the game. For those who do not know what the Wii is, it is the latest release gaming console from Nintendo, and what is special about it ? It uses a motion-sensitive controller that has proved extremely popular with users. So, if you are playing tennis and you swing the controller, your actions will be replicated in the game. This is a leap up from the earlier mouse, keyboard, and jockey sticks that were used for playing.
The Wii has been the most sold current-generation gaming console, out-selling the Xbox 360 and the PS3. It is being out-sold by the Sony PS2, the last generation console, but the Sony PS2 is being sold at a heavy discount, around $130. This makes Nintendo a force to reckon with, and removes it from the has-been list. These sales also emphasize that new customer friendly features can help a company make a mark, rather than depending on brute force.