Monday, April 9, 2007

iPod is now 100 million old

On Monday, the 9th of April 2007, Apple announced that it had sold its 100 millionth iPod, making a massive milestone in the history of the iPod. The Apple iPod has been a major success, both a marketing marvel and proving to be a financial windfall for Apple.
Before the launch of the iPod, Apple was known as a producer of well designed niche computers, incompatible with the Microsoft operating system. Machines were well acclaimed by users, but more expensive than comparable system running Microsoft OS's.
At the time that Apple unveiled the iPod in November 2001, the market for portable music players was decidely iffy. People bought portable music players, but they never cottoned onto the design, and found them not at all sexy to use. Then the iPod came on, and the market was never the same again. Customers really loved the easy to use design with the click-wheel proving very innovative to use. In addition, the spillover into the iTunes music store has also been phenomenal, out-selling all other music stores.
The effect of this success has been a great booster for Apple. In addition to financial performance, Apple has also managed to get into multiple markets. Most importantly for Apple, it has managed to leverage this coolness into a movement into multiple markets. The iPhone is a widely awaited device, and with the recent push about making iMacs work on Intel and allow hosting of a Microsoft platform, things seem to be looking up for Apple a lot.

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