The iPhone finally on sale

Finally, one of the most-awaited devices is on sale, and as expected, there are long queues waiting to buy the phone. But with prices of between $1,100 and $2,000 being quoted on Craiglist and eBay, it is an open question as to how many people are waiting to get it first and then immediately sell it, as opposed to those who are waiting to be one of the first to get their hands on it for personal use. Anyhow, the initial response would be good news for Apple. The iPhone is a major business milestone for Apple, and the success or failure (not meeting projected targets) would have a major impact on Apple.
If Apple can show the iPhone as a major success, they will be known as the company with a Midas touch, in tune with customer requirements and on the bleeding edge of design. If, however, there is a failure, then things will move the other way. The Apple stock, that has gone by more than 200% in the last couple of years will show the impact as well. Of course, as the example of the Playstation3 shows, it will only be with the passage of time that success or failure can be measured. Right now, it is the device fetching customers to shops:

Take San Francisco resident Jerry Taylor, 54, who was first to buy the iPhone from Apple's store near Union Square. After a brief moment in the media spotlight, he said he was selling the device, apparently to a mysterious man with a Scandanavian accent who stood next to Taylor, but who declined to give his name. In spending more than $650 for the gadget, including taxes, Taylor said he was "gambling with this month's rent."
In case you're one of the few who haven't heard, the iPhone is Apple's first attempt at a cell phone. Hyped for months - even years - the device is built around a large, touch sensitive screen, which takes the place of a physical keypad. Apple CEO Steve Jobs and a coterie of analysts, consumers and enthusiasts have predicted that the device will change the cell phone industry as much as Apple's Macintosh computers and iPod MP3 players changed the PC and music businesses, respectively.

It could be similar to what the iPod has turned out to be. The iPod is more expensive than most other music players of its category, but yet is an incredible success, chiefly because it has an incredible reputation. It is known as having an excellent design, with a great brand value and with a complete service infra-structure including good integration with a music purchase and download process (iTunes and store).