Google bows before EU data privacy requests

How these mighty corporations tumble before government pressures. Google has done that in the past, with creating a censored version of search for China (http://www.google.cn/), bowing down to pressures from governments about the level of details displayed for Government and military structures in Google Earth, and so on. Well, here is one more.
Google saves search data (that could be used to identify actual people after some research) and uses that for commercial purposes, to better target advertising. Earlier, it used to save this data indefinitely, then changed that to 24 months after some pressure from privacy advocates.
Then in May, Google got another blast on this topic. It got told by the European Union data watchdog (representing 27 EU countries) that the 24 month period was unacceptable under privacy concerns, and asked Google to reply by mid-June about how these concerns could be addressed. Well, now Google seems to have buckled under pressure and is now reducing the time that this data will be stored to 18 months (from the earlier 24 months). Refer this article:

The European Union's top security official lauded Google Inc's. decision to scale back how long it keeps personally identifiable data accumulated from its Web users as a step towards addressing privacy concerns.
The world's top provider of Web search services said this week it was ready to curtail the time it stored user data to a year and a half, seeking to mollify an EU watchdog that has questioned its privacy policies.
Each time a Google user searches the Web, the company gathers information about that customer's tastes, interests and beliefs that could potentially be used by third parties such as advertisers. Google shares general user statistics but is adamant it never shares personal data outside the company.

However, this is still right now only Google that has made the concession. To some extent this is justified since Google controls 60% of the search market, but a lot of other searches such as MSN, Yahoo, etc and other companies such as Microsoft, Apple, MySpace, AOL, eBay, Amazon, also have not disclosed as to how long they retain customer data. It would be their turn eventually; it just requires an accidental release of data from any of these places, and they will face the same amount of pressure as Google.